The brand was founded in 2014 and from the very beginning it became dear to the hearts of women in our country. Kateryna Silchenko, inspired by women around her, creates clothes that are recognizable and stand out due to character and strength they convey, surprisingly combined with sophisticated tenderness, which suits women of different ages so well.
The COAT has five offline stores, four of which are in Kyiv, Lviv, Uzhhorod, Kharkiv and one in Almaty, Kazakhstan. The brand has a lot of projects and collaborations with other brands. All the info can be found on the pages of the online store, which we have created for The COAT.
When the team of The COAT by Kateryna Silchenko approached us, we clearly understood that the online store should fully correspond to the temperament of the brand. After all, for a stylish brand, the site should not just be a business card, but a reflection of the idea and concept. Strong yet sophisticated, with bright details and bold accents. This project should not resemble any other project, it should be different and at the same time intuitively simple.
Previously, the sales were carried out only offline, so the process of transition to online sales is a very responsible task, which ended successfully. After all, the creation of an online store is one of the main points of digitalizing the brand, which is not only to significantly increase sales, but also to positively affect brand recognition on the Internet.
In the online store one can learn the following:
This section contains information about the brand: texts and images. Here one can also discover the idea of the brand.
Collections page, very aesthetic and refined. The non-standard arrangement of the imagery, vertically, and not horizontally, as usually, adds a highlight to this page. Each collection is described in detail and one can get to know all the models well.
This block contains information about all articles about the brand from various resources. Information about the resource is displayed as well. There one can find the title of the article, an image and a link that takes to the resource.
The COAT likes to cooperate with other brands and this section contains information about the collaborations, and the opportunity to go to a resource that has more details.
Here one can find articles about the projects of the brand.
Here there is a catalogue with the clothes one can buy online.
This page has info about the public offer and terms of payment, delivery and return.
The following functionalities were implemented in this project as well:
Display of prices in a currency relevant to the country of the customer.
Following the link thecoat.com.ua one can learn about the news of the brand and buy some stylish outfits online. If this is your first time hearing about Kateryna Silchenko, this online store will be your guide in the world of fashion and beauty 😎👍
