Intertech finished improving the functionality of the site for FRESH BLACK, the Ukrainian producer of experimental coffee: a unique feature of subscription to coffee, a coffee test, a registration and login into the site, a personal cabinet, a loyalty program.
FRESH BLACK – is a unique seller of coffee beans and ground coffee ready for consuming. They are offering coffee from different spots of the world, where it is grown, and that makes them unique.
The client believes that drinking good coffee is similar to traveling. We totally agree that thanks to a high-quality coffee one can easily get the feeling of being in Columbia or Indonesia.
Having learnt more about the company and their site, we understood the main task and what should be added to the site:
People in our office appreciate a great cup of coffee, so working on the “coffee site” was especially interesting for everyone – tasks were exciting and non-trivial. This experience let us learn a lot about our favorite energizing beverage and perfect the FRESH BLACK’s site.
Prior to starting the work, we discussed and wrote explicitly all the details of the work stages in the technical task, our team received the design and overall had a clear vision of the functionality and the visual part of the end result.
We value our time and do everything to structure our work. Before starting each of our projects we do the following:
The whole team meets
We introduce the project with all the data available
We discuss the technical solution and all the details that will allow the team to start working as soon as possible
We write out specific tasks that will enable minimizing the time for explaining a task.
While working on the project we have:
As a result, a multi-functional site, quick in operation, was implemented.
Logging in and registration
It’s possible to log in via Google or Facebook
It’s possible to automatically create an account during the first purchase
User’s personal cabinet
Evaluation of coffee in the personal cabinet. The evaluating option is presented as a game with questions and variants of answers
Subscription to a coffee in the personal cabinet. The user can subscribe to the regular delivery of the coffee he’s chosen. This allows users save time on monthly, weekly ordering of coffee, and receive it automatically at a chosen period
Coffee test asks questions and helps a user to choose the perfect coffee based on his taste. To implement the test the QUIZ form was introduced
Loyalty program with conditions beneficial for customers.
The loyalty program allows to have:
The fresh.black site is a real treasure for coffee fiends. Not only can one read a lot of useful information about the favorite beverage there, but also be surprised by the perfect match of coffee for his taste.
Working with guys was comfortable, as it was a real partnership. They are always polite, punctual and stick to deadlines and conditions. It’s great to know that you can always count on support and advice. – Olena Maslova, Fresh Black